Client: Bacardi

Brief: As part of Bacardi’s 150 year anniversary Bacardi Beginnings was set up as a music initiative to encourage new talent through a mentoring scheme with established musicians. In year two of the programme Anomalous Visuals were commissioned to work on a range of visual elements for the three part series.

Response: For the third in the series of events, celebrated singer / songwriter Kele Okereke (Bloc Party) & Bobbie Gordon teamed up to create and release a track via the world’s first 3D printed vinyl record store, with limited edition sleeves designed by Kate Moross. This was the first time a full length track had ever been printed using 3D printing technology, with all proceeds donated to Nordoff Robbins. For the event at The Vinyl Factory Anomalous Visuals were asked to create something special to symbolise the 3D vinyl printing phenomenon. Starting from this premise we worked on a set of bespoke motion graphics and visuals that would form the background to the stage. We created two 6 feet high Technics record decks from polystyrene that stood either side of a central LED wall behind the stage, each deck used as the basis for our custom 3D mapped visuals. At the event Anomalous VJs performed live visuals projected across the stage area while Kele and Bobby performed there new track ‘Down Boy’ as it was printed on the 3D printed for the 250 strong audience. 

Results: The event saw a carefully selected fanbase attend the gig and was successful across social media platforms Facebook and Twitter.

CREDITS
Visual Production: Anomalous Visuals
Motion Graphics: Manu Panos
Additional Film: STITCHTHAT.TV