Client: Grindr – Into
Brief: Grindr’s online magazine Into has taken the “hookup app” into a more brand and lifestyle focus with news, culture, travel and videos for its customer base. Prolific is an exclusive video series spotlighting unique queers around the world who are pioneers in what they do. In the first three films we meet Mickey Boardman, the editorial director and advice columnist for Paper Magazine, Shequida Hall, a classically trained opera singer, songwriter, and playwright who migrated from Jamaica to New York then found Drag and Matthew Camp a former stripper and go-go boy Matthew Camp who recently launched Matthew Camp Designs, a line of products inspired by his experiences working in gay bars.
Response: Working closely with Grindr’s producers to create intimate and revealing portraits of each character, director Samuel Douek and DOP Samuel Kingfisher shot the films in a variety of NYC locations that were familiar and comfortable in order to create open responses utilising natural lighting, simple compositions and DSLR equipment.
Results: The editorial videos were featured on the Into More website and social media platforms amassing huge viewing figures.
Producer / Director / Editor – Samuel Douek
Director of Photography – Samuel Kingfisher, Anomalous
Sound – Trevor Hoar (Ep1), Jose Ramirez, (Ep2 & 3)
Styling / Acting PA – Hannah Rebecca Hopkins
Executive Producers – Oly Innes & Landis Smithers, INTO Magazine