Client: Red Bull
Brief: Creating an epic celebration of UK club culture, Red Bull Music Academy took over the EDF Energy London Eye where every capsule saw one legendary club night come alive with the original line-up of resident DJs and superstar guests, from The Haçienda to Fabri and Blitz Club to Boiler Room. With highlight performances from Mark Ronson, Lily Allen, Katy B, Skream, Richie Hawtin and Rudimental, each DJ let rip above the city that inspired their astonishing rise. Meanwhile at the foot of the London Eye, 2000 punters shook the pavement in silence at a Silent Disco featuring Ashley Beedle, Felix Da Housecat, The 2 Bears and Jackmaster.
Anomalous Visuals were commissioned by event agency Innovision to work on the visual element of Red Bull’s immense ‘Revolutions In Sound’ event, producing bespoke display video content and VJ’ing live visuals for the silent disco element.
Response: Using our extensive archive of club culture videos and graphic content we worked closely with the broadcast team to unite our existing footage with the live stream. Alongside the battle between the DJ’s at the silent disco, two Anomalous Visuals VJs took the multiple visual elements and streams to stitch them together for display on the huge LED screen that towered over the silent disco dancefloor.
Results: As those with the Golden Tickets danced through history in the skies, off-site, an audience of more than one million viewers tuned in from around the world to catch the action online. This was a world first in live streaming; all 30 capsules were broadcast simultaneously in real-time via 4OD in the UK as part of an exclusive partnership with Channel 4.com, while concurrent streams were available on site and via YouTube, meaning fans across the globe could participate in the unique celebration.
The event also generated huge buzz on social media and was up there as one of the highest press impacts globally for the Red Bull Music Academy.
Visual Production: Anomalous Visuals
Visual Director: Antony Price
Live Visuals: Sam Fisher & Manu Panos
Camera & Edit: Antony Price