Client: Michael Kors
Brief: ‘Watch Hunger Stop’ is a charitable initiative launched by fashion label Michael Kors to help starving children around the globe. Since launching in 2013, the Watch Hunger Stop campaign has had a singular focus: recognising that the elimination of world hunger is at the core of securing children’s futures. Every sale of the 100 Series Watch enabled 100 children in need to receive a nutritious meal through the WFP’s School Meals program.
Response: For the the 10 million meal milestone Anomalous Visuals were commissioned to produce a bespoke motion graphic animated video using the initiatives visual style to convey the message.
Results: The motion graphic video was featured on the Michael Kors website and used across social media platforms.
Motion Graphics: Manu Panos
Editor: Antony Price