Client: Bacardi

Brief: As part of Bacardi’s 150 year anniversary Bacardi Beginnings was set up as a music initiative to encourage new talent through a mentoring scheme with established musicians. In year two of the programme Anomalous Visuals were commissioned to work on visual elements for the three part series.

Response: Our response to the brief entailed the creation of custom motion graphic’s, bespoke immersive visual set up’s and live performance’s for Part 1 & 3 of the Bacardi Beginnings project.

Results: The events were attended by over 2000 people and were hugely successful across social media platforms, receiving an additional 400+ pieces of independent press coverage.