Client: Sunglass Hut
Brief: Anomalous Visuals were commissioned to produce a promotional video for London Fashion Week principal sponsor Sunglass Hut. Including event coverage of major catwalk shows and PR activations we were required to capture the hustle and bustle of London’s premier fashion event over the week. Showing leading designers bespoke eyewear, special guest talks and workshops with selected artists, Sunglass Hut stores across London become locations for customers to win special London Fashion Week prizes. Designer Henry Holland and artists Julie Verhoeven and Kate Moross were featured customising tote bags and phone cases while live stream catwalk shows played across London stores. Intended for social media channels the client wanted elements of the video to replicate the look and feel of different platforms
Response: In order to get around to the multiple events across London Anomalous Visuals employed a team of four videographers, all with a specific goal to achieve each day. With a tight schedule and itinerary to complete, the week was both exciting and challenging as the team explored the various venues and locations in order to get the best shots possible. Working alongside the Sunglass Hut and LFW PR teams we captured multiple events and immersed ourselves in fashion culture. In order to achieve a social media look the edit included additional graphic elements to situate the video as live posts and web blogs. Two edits were created, one long form video alongside a shortened Instagram version.
Results: The promotional video was featured on both the Sunglass Hut and London Fashion Week websites and Instagram / Facebook platforms, receiving favourable comments across the board.
Camera: Eleonora Cecchini // Elva Rodriguez // Arthur Le Fol // Emma Mason
Edit: Elva Rodriguez
Commissioning Agency: Red-Photographic