Client: Tiffany & Co

Brief: World famous jewellers Tiffany & Co. has a long history of supporting the arts, guided by the belief that a successful company has a responsibility to the greater community. Tiffany continues its commitment to arts and culture with its support of the Robert Rauschenberg exhibition at the Tate Modern and its three-year partnership with Outset Contemporary Art Fund, which will make seven rent-free studios in London available to outstanding MA Fine Art graduates from the Capital’s finest art colleges as part of the Tiffany & Co. x Outset Studiomakers Prize.

For the launch of the Tiffany & Co. x Outset Studiomakers Prize Anomalous Visuals were commissioned to produce a set of short films featuring creative consultant Hikari Yokoyama.

Response: Working closely with production team Mission Media we filmed Hikari at the Antony Gormli studio for the project introduction video, creating a light and airy black & white style that would define the following videos. For the second in the series Hikari interviewed Tate Modern curator Achim Borchardt-Hume about the Robert Rauschenberg exhibition, discussing his work and relationship to Tiffany’s. In the third part we recorded Hikari talking with Garage magazines editor in chief Thessaly La Force about the struggles that young artists face finding studios in London.

Results: The set of videos were used by Tiffany & Co. and Outset on Facebook and Instagram social network platforms.

CREDITS
Production: Mission Media / Anomalous Visuals
Directors: Melodie Roulaud / Xavier Damasse
Videographer: Eleonora Cecchini
Editor: Elva Rodriguez